Is Brain Training for Dogs worth it? A decision framework
"Worth it" is not a property of the product, it depends on your dog, your goals and how you learn. This page gives you a way to decide rather than a sales pitch. We're an affiliate site, so links here are commissioned; the framework is written to be genuinely useful either way.
We publish this site independently and stand behind the guidance on it. It is not the official Brain Training for Dogs website, and we are not Adrienne Farricelli or her team. Some links here are affiliate links: if you buy through them we may earn a commission at no extra cost to you, and that never changes what we recommend. See our affiliate disclosure.
Quick answer
It's worth it if: you want a ready-made structure, you'll do short sessions most days, your dog is a healthy pet with everyday training needs, and you're comfortable learning from written lessons. It's not worth it if: you already train regularly and have ideas, you want a coach watching your timing, you prefer video courses, or you're dealing with aggression, severe anxiety or reactivity (get a professional).
What you're actually paying for
Not secret techniques, the methods are standard reward-based training, the same ones in our free guides. You're paying for three things:
- Sequencing. Games and cues in a sensible order, with clear criteria for moving up a level.
- Troubleshooting. "If your dog does X, do Y" for each game, the part most free articles skip.
- One place. Everything in a single members' area instead of thirty browser tabs.
If those have value to you, the price (a one-time cost, historically in the region of a single group class) is reasonable. If you'd happily build your own plan from mental stimulation for dogs and brain games for dogs, you may not need it.
The decision framework
| Question | Leans "buy" | Leans "skip" |
|---|---|---|
| Do you follow structured plans, or drift? | You follow plans well | You start things and stop |
| How do you learn best? | Reading with photos | Video, or hands-on with a coach |
| Your dog's situation | Healthy pet, everyday manners & energy | Aggression, fear, reactivity, separation panic |
| Your current routine | Little structure right now | Already varied and reward-based |
| Budget vs classes | Want low-cost guidance | Happy to pay for in-person help |
| Time | Can do 2×5 min most days | Realistically won't find the time |
Mostly left column: it's likely worth it. Mostly right: save your money or spend it on a certified local trainer.
Try this first (free)
Before buying anything, run the 15-minute daily routine for two weeks: forage a meal, a scent game, a short training session, a sniffy walk, a chew. If you keep it up and see a change, you've proven you'll use a program, and you might find you don't need one. If you fizzle out after four days, a paid structure with troubleshooting might be exactly the nudge that helps, or a live class with accountability might help more.
What owners using the program say
Since starting Brain Training for Dogs, I’ve noticed a real difference in the way my dogs approach training. They seem more engaged, focused, and excited to participate. What used to feel like repetitive command training now feels more like a fun challenge where they get to think, learn, and figure things out.
I especially love that the approach focuses on making training enjoyable rather than forcing behaviours. It has helped me communicate better with my dogs and has strengthened the bond we share. They are more confident, eager to learn, and always seem ready for the next session. It has completely changed the way I think about training.
Emily R.Dog ownerAfter going through the program, I feel much more confident when training my dog. I have a better understanding of why my puppy behaves the way he does, and that has completely changed how I respond during training.
My puppy is picking things up more quickly, paying closer attention, and responding much better to my cues. The biggest benefit for me has been learning how to stay patient and consistent instead of feeling frustrated when something does not work immediately.
Brain Training for Dogs gave me practical tools and a better understanding of how to work with my dog. It has been a great experience for both of us and has made training something we genuinely enjoy together.
Jennifer M.Dog ownerTestimonials from people who have used Brain Training for Dogs. They describe individual experiences: results vary from dog to dog and from owner to owner, and are not guaranteed. This website is independent and is not run by Adrienne Farricelli or the program’s makers.
What "worth it" looks like after purchase
The course can't train your dog. Owners who feel they got their money's worth generally: did short sessions most days, followed the level order instead of jumping ahead, used the troubleshooting when stuck, and kept going past the first plateau. Owners who felt it was a waste usually bought it, skimmed it, and expected the dog to change. That's true of every training product.
Refunds
It's sold through ClickBank, which operates a standard money-back window on its marketplace, so a genuinely disappointed buyer can usually request a refund within that period. Check the exact terms at checkout, see price & access.
Weigh it up on the offer page
Current price, contents and guarantee terms are all there. Use the framework above to decide.
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FAQ
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Last reviewed: 29 August 2026. Independent affiliate content; confirm current price and guarantee on the official offer page. Not a substitute for advice from a vet or qualified behaviourist.